Future Fan Panel

Frequently asked questions

The full FAQ. For shorter answers grouped by pillar, see the home page.

About the panel

+What is Future Fan Panel?

A community of fans whose voices help brands in sport, music, and entertainment understand what fans want. You give us your opinions in short surveys, and we make sure they reach the people who run the game. You are applying to join the panel, and once you are a member you choose which surveys you answer.

+Who runs it?

Future Fan Panel is run by Fantenna, a product made by Monterosa. Monterosa has been building fan-engagement platforms since 2008 and is ISO 27001 certified for information security. There is a real DPO and a real business behind this, not a side project.

+How much time does it take?

About 30 minutes a month, broken into short prompts. A 60-second voice note here, a 5-minute survey there. You decide which ones you reply to. There is no penalty for skipping.

+What do I get?

Your opinions reach decision makers at the kinds of organisations Monterosa works with, every survey closes with a results digest so you see where your voice went, and your contributions build up on your member profile. Members get open surveys to take whenever they like, and some members are selected for paid or incentivised ones. We also come to you about the sports and teams you follow, rather than about everything.

+Am I paid for taking part?

Sometimes. Most surveys are open to every member and carry nothing beyond getting your view in front of the people who run the game. For some pieces of work we select a group of members, and those surveys are paid or carry another incentive. Selection is ours, so joining is not a promise of paid work, and a survey tells you which kind it is before you start.

+Who sees my answers?

Decision makers at the organisations that commission panels, and the teams compiling panel findings. They see your insights, your pseudonymous handle and your avatar - never your face, voice, name, or contact details. Monterosa provides fan-engagement technology to organisations including the Premier League and the Bundesliga; named organisations are Monterosa clients and do not operate Future Fan Panel.

How it works

+How do you keep the panel trustworthy?

We read what comes in. Answers are reviewed by our team before findings go to the organisation that commissioned the survey, and an answer that is clearly automated or copied does not make it through. We are building automated checks to do the first pass of that work; until they are running and we can explain how they decide, a person makes every call.

+Is my data secure?

Future Fan Panel operates within Monterosa's certified ISO/IEC 27001 information-security management system. There is a named Data Protection Officer, we publish our sub-processor register, and we are registered with the UK Information Commissioner's Office as a data controller.

+How do brands know the panel is real?

Each customer engagement is closed with a signed attestation tied to the verified-panellist roster, so the numbers behind an insight cannot be inflated after the fact. Brands see insights from real, verified fans, never a made-up sample.

+How long do you keep my data?

Raw audio and video responses are destroyed 60 days after submission and transcripts are pseudonymised after 36 months. Your consent log is kept while your account is active plus 7 years. The full schedule is in the Privacy Notice, linked in the footer.

Identity and trust

+Do I need to send you my passport or driving licence?

No. We are not a bank, and KYC is a financial-services term that does not apply to us. We do not run an identity check at all today: joining takes an email address you can receive a link at, plus the age group and country you tell us. If that changes we will say so here before it does.

+Why a selfie?

Two reasons. First, to confirm you are a real human and that you are not already signed up under another email. Second, the same selfie is the input for your AI avatar. We use the selfie once for those two purposes and then it is destroyed within 24 hours.

+Will my real face be shown anywhere?

No. Your real face is never shown to our customers, never shown in the community feed, never published anywhere. You appear as your AI-generated avatar (which you choose the style of) and a pseudonymous handle.

+What happens to my selfie?

We use it to verify you are real and to generate your avatar, and then it is destroyed within 24 hours. We keep a one-way mathematical hash to prevent the same person signing up twice, but the hash cannot be turned back into a face.

+Are the brands you work with told who I am?

No. Brands see your AI avatar, your pseudonymous handle, your cohort (e.g. London Spurs fan, age 25-34), and your responses. They do not see your real name, email, address, phone, face, or voice. Ever.

Audio and video

+Can I respond by voice or video?

Yes. We accept text, voice notes, and short videos. WhatsApp voice notes work great, reply to the prompt directly in the chat.

+Will my video or voice be played to brands?

No. We summarise the information from your responses (transcript, themes, sentiment, quotes attributed to your avatar) and brands see those. Your raw video and voice recordings are never published, sold, syndicated, or shown to any third party. This is the most important promise we make: we share insights, not recordings.

+How long do you keep my recordings?

Raw audio and video are kept for 60 days. Long enough for us to validate your response and update our extraction tools if needed. After 60 days, the raw recordings are destroyed automatically. The transcript and the insights stay (and continue to be attributed to your avatar, never your real identity).

Data and consent

+What data do you store about me?

The minimum we need to run the panel: your email, your postal area, your age bracket, your interests, and your answers and their transcripts. We do not ask for a phone number, and we do not ask for your date of birth: an age band is all we take. The full list is in the privacy notice.

+Do I have to consent to everything?

No. Consent is granular. You can join the panel without opting in to marketing emails. You can do text surveys without enabling voice. You can switch any of these on or off at any time from your account dashboard.

+Can I delete my account?

Yes, any time. From your account dashboard, one click. We delete your record within 30 days, including asking every company that holds it for us to do the same. Two things stay: insights already delivered to a customer, which we cannot recall, and the record of what you consented to and when, which we hold for 7 years as evidence. Both are pseudonymised, which means they carry no name and we no longer hold the link back to you. We do not call them anonymous.

+Is my data sent outside the UK or EU?

Our processing is mostly UK and EU based. A few sub-processors are US-based (e.g. AI providers). For all of those we have Standard Contractual Clauses or equivalent transfer mechanisms in place. Full sub-processor list at /privacy/sub-processors.

+Are you GDPR compliant?

Yes. The panel runs in the United Kingdom and Ireland, so UK GDPR and the GDPR are the law that applies to it, and both are what we work to.

+What about children?

The panel is 18 and over only. You tell us your age band at sign-up and we hold you to it. We do not run an identity check, so it rests on you being straight with us.

For the curious

+How do I sign up?

Click the button. Give us an email, confirm it with the link we send, pick an avatar, tell us your country, postal area and age band, answer a few interest questions, and agree to take part. About five minutes.

+Where do you recruit?

The whole of the United Kingdom and Ireland. We recruit a sample that reflects those two countries rather than a list of cities, so wherever you live in them you can join. We are not open anywhere else yet.

+What if I disagree with a validation decision?

Tell us and a person will look again. Email hello@futurefanpanel.com and say which response you mean.

+How do I know you are not selling my data?

We do not sell personal data. We license insights derived from your responses to our customers, that is the commercial product. The legal asymmetry is deliberate: we have broad rights to use the insights, narrow rights (60 days, internal use only) over your raw recordings. The full licence wording is at /terms.

+Who audits this?

Monterosa is ISO 27001 certified. Our security and data-handling controls are externally audited annually.

+What is the AI avatar made with?

We use a face-preserving stylisation model (Replicate's InstantID with curated style models) running on a verified selfie. The model abstracts your face into one of three styles (editorial portrait, vector flat, future-fan neon). Avatars are watermarked using C2PA Content Credentials.

+Where is my data physically stored?

Postgres database in EU (Ireland) for the panel record. Cloudflare R2 (also EU) for raw media. A small number of sub-processors are US-based. Full list at /privacy/sub-processors.